A weak website doesn't crash loudly. It quietly drops a percentage of every visitor you worked hard to attract.
Doing the math
If your average customer is worth ₦500,000 and your site loses even 30 of them a year, that's ₦15M out the door — silently. A premium site usually pays for itself in the first quarter.
The brand cost
Customers anchor on price using how you present yourself. A premium site lets you charge premium fees. A cheap site forces you to compete on cost.